~/ Web ops for real businesses

Your website
should work
as hard as you do.

Most small business websites are invisible to Google, slow on mobile, and bleeding customers to competitors. Jax Lab finds exactly what's wrong — and fixes it.

Average organic traffic
lift in 90 days
48h
Turnaround on
site audits
100%
Focused on small
business owners
jaxlab.co — site audit
$ run audit jaxlab.co

No H1 tag found on homepage
0 meta descriptions set
No blog / content found
Images unoptimized (14 files)
No email capture present
Single social link (FB only)
SSL valid · mobile renders

PageSpeed scores:
Perf
58
SEO
44
A11y
71

6 critical issues found. Fix now?
The problem

Most small business sites are quietly failing.

You built the website. You're putting in the work. But Google can't find you, visitors leave in seconds, and your competitors are ranking above you — often with worse products. The gap isn't effort. It's execution.

Invisible to search

No H1 tags, no meta descriptions, no content Google can crawl. Your site exists but doesn't rank — which means customers searching for exactly what you sell are finding someone else.

No content engine

Buyers research before they buy. Sites with helpful guides, FAQs, and blog posts rank for the searches that happen before the purchase decision. Pure storefronts lose that traffic entirely.

Slow & outdated

Unoptimized images, no mobile refinement, outdated layouts. Google penalizes slow pages. Users leave in under 3 seconds. Every second of load time is lost revenue.

What we do

Three ways to work together.

Whether you need a one-time fix or an ongoing growth partner, there's an option that fits.

01 /

Site Audit + Refresh

$800 – $1,200 · 2–3 weeks

A focused sprint that fixes the most damaging issues and sets a strong foundation. Best first step for any site.

  • Full technical SEO audit
  • H1, meta titles + descriptions for all pages
  • 3 foundational blog posts
  • FAQ page (written + published)
  • Email capture + lead magnet setup
  • Social links audit + Instagram setup
  • Analytics + Search Console config
Get started →
03 /

Full Package

$1,500 upfront + $300 / month

Audit + Refresh and Care Plan bundled at a discount. The complete solution for owners serious about long-term organic growth.

  • Everything in Audit + Refresh
  • Everything in Monthly Care Plan
  • Discounted combined rate
  • Brand voice guide
  • Competitor gap analysis
  • Quarterly strategy call
  • First month at reduced rate
Get started →
How it works

From audit to growth in four steps.

No long onboarding, no black-box deliverables. You know exactly what's happening and why at every stage.

01

Audit

We crawl your site, run it through PageSpeed and Search Console, and identify every issue costing you traffic. You get a plain-English report — no jargon.

02

Sharpen

We fix the technical issues, write the metadata, and build your content foundation — FAQs, blog posts, lead capture — all targeted to your audience.

03

Publish

Everything goes live on your site. We submit your updated sitemap to Google and set up rank tracking so you can see the needle move.

04

Grow

Monthly reports show where you're ranking, what's driving traffic, and what we're doing next. On a retainer, we keep the engine running every month.

The story

Built by someone who's been in the weeds.

Jax Lab started because I kept seeing the same thing: passionate, hardworking small business owners with genuinely great products — and websites that were completely invisible online. Not because they weren't trying, but because no one had shown them what actually moves the needle.

My story is coming soon. For now, if you want to know why I do this — book a free audit call. I'll tell you in person.

Book a call →
[ ]
Photo coming soon
Why it works

Research-driven buyers find content-driven sites.

Before someone spends money, they search. Sites that publish helpful, keyword-rich content rank for those searches and earn trust before the sale.

75%
of users never scroll past page one

If you're not on page one for your core terms, you functionally don't exist to most potential customers. Content and SEO fixes that.

14×
more traffic from long-tail content

Targeted blog posts and FAQs pull in readers at the exact moment they're researching a purchase. High intent, low competition.

3s
is all it takes to lose a visitor

53% of mobile users abandon a site that takes more than 3 seconds to load. Speed fixes are often the highest-ROI change we make.

"Reef hobbyists Google 'best WYSIWYG LPS for beginners' before they buy. Sites that publish that guide show up. Sites that don't — don't."
— Real audit finding, niche e-commerce client · April 2026
FAQ

Questions, answered.

Depends on the work. For an audit, no — we only need your URL. For publishing content or making on-page changes, we'll need editor access to your CMS (WordPress, Shopify, Squarespace, etc.). We'll walk you through exactly what to share and keep everything secure.
Technical fixes (speed, metadata) show up in Google rankings within 2–6 weeks. Content takes a bit longer — typically 60–90 days before new blog posts start pulling consistent traffic. SEO is a compounding investment, not overnight magic, but the curve bends fast once it starts.
WordPress, Shopify, Squarespace, Wix, Webflow, custom HTML, and most other common CMS platforms. If you're not sure, just ask — we've worked with most of them.
Passion-driven small businesses with loyal, research-oriented audiences — hobby shops, specialty e-commerce, local services, artisan makers. We do especially well with niche businesses where long-tail keyword content is a massive untapped opportunity (think: reef/coral vendors, specialty food, outdoor gear, craft supplies).
Yes, with 30 days notice after the 3-month minimum. We ask for 3 months because that's realistically how long it takes to show meaningful SEO results — we don't want to charge you for a service that hasn't had time to work.
We write it. You provide any subject-matter details or preferences, and we handle research, writing, SEO optimization, and publishing. You review everything before it goes live. If you'd rather write it yourself and have us handle the SEO side, we can do that too.

Get your free
site audit.

Drop your URL and we'll send back a plain-English breakdown of what's hurting your traffic — within 48 hours, no strings attached.

Free · No spam · 48-hour turnaround